Ayaydin Miroglio group is a midsize European Fashion Retailer with several popular European fashion brands, including Twist, Macka and Ipekyol.
The organization has been busy adopting an Omni-channel strategy and technology is a key enabler of this strategy. The organization was looking for a way to better fulfill customer needs by utilizing different channels and their corresponding dedicated inventories, as well as by changing inventory threshold levels dynamically based on selling seasons. Specifically, it was looking for the ability to fulfill an online out-of-stock garment with on-hand store inventory.
A solution based on eBA Worflow Management was implemented triggering a fully automated workflow process when dedicated ecommerce inventory for a specific garment request online is out-of-stock. This process enables eBA to check store-based inventory in real-time and send a fulfillment request to a group of stores carrying the out- of-stock e-commerce garment in their inventory. The first store to respond and accept the inventory request triggers an order creation and related invoice process in ERP while simultaneously triggering a UPS shipping integration process that auto-fills and prints a shipping label at the store.
Customer experience and sales was positively impacted as a result of the reduction of abandoned shopping carts online due to out-of-stock e-commerce inventory. Stores were able to move inventory of slow-moving items with the addition of e-commerce triggered orders.
Stores were throwing away expensive packaging materials regularly to free-up space in their backrooms leading to increased overall packaging material costs. The existing material packaging request process, handled by Ayaydin’s 3PL, was chaotic and error prone.
A new material packaging request form was created in eBA allowing store employees to order packaging materials through a simple user- friendly interface. This eBA form applies several rules to the process, for example it limits the store to request the same order twice. The form triggers a workflow notifying the 3PL and triggering an order, billing and delivery process on their end. Through the eBA, ERP and POS integration, Ayaydin can now better control the packaging material usage at the store level through automatically reconciling data from their eBA, ERP and POS systems.
A 30% reduction in packaging material costs yearly, saving Ayaydin millions.
At its headquarters, it has a “tailor-made” workshop that handles all custom tailoring requests from its customers. Yearly more than 200,000 shipments are created from stores to the workshop and to control and track these shipments was nearly impossible.
A shipment form from store to the workshop was created in eBA with multiple controls built-in, auto generating a UPS shipping label and integrating with Ayaydin’s logistical ERP system.
< 40 hours
The need for store employees to re-enter same info twice in shipping form and UPS web-interface was eliminated. Ayaydin regained complete control and visibility into the flow and whereabouts of garment items requiring tailoring service. Employee productivity was improved at the store level and customer satisfaction increased through better controls and faster service turnaround.
eBA is the joker card in our IT systems landscape. Whenever there are business requirements that our ERP cannot fulfill, we turn to eBA because of its ease of use and developmentSevket S Celikkanat – CIO